When we see labels indicating the origin of a product, such as "Iranian sturgeon caviar", it is natural to think that the product really comes from those places. However, in reality, this information can be misleading.

1. Lack of regulation: In many cases, regulations on designation of origin can be lax or poorly enforced. This means that a product labelled as "Iranian" or "Spanish" may not necessarily have been produced in Iran or Spain, but could come from somewhere else without the same characteristics and quality standards.
2. Misleading commercial practices: Some traders may label a product in a misleading way to increase its perceived value. For example, caviar might be labelled as "Iranian" to give the impression that it is of high quality, although it actually comes from another country with different standards.
3. Global supply chains: In the age of globalisation, products may pass through several hands and countries before reaching the final consumer. This can make it difficult to accurately track where a product actually comes from, especially if there is not adequate traceability throughout the supply chain.

CITES is an international treaty that aims to regulate international trade in endangered species of wild fauna and flora. A key part of this treaty is the assignment of reference codes to signatory countries to indicate the origin of products derived from protected species.

1. For example, "CN" refers to China and "IT" to Italy. These codes are crucial to verify the authenticity of a product and ensure that it complies with international regulations on conservation and trade of endangered species.
2. To support our claim on the origin of our product, we are pleased to present the evidence provided by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora). Attached are images that clearly show the reference assigned to Iran within the CITES system. This reference is the guarantee that our product originates from this distinguished country, known for its tradition and experience in the production of this type of goods.
3. We are committed to transparency and authenticity in all our operations, and are confident that this evidence provided by CITES will give our customers the necessary peace of mind and confidence. We appreciate your confidence in our brand and look forward to continuing to be your preferred choice when it comes to products of unparalleled quality.